Joseph Shipp
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Gatto Design

Brand Strategy, Identity

When Tim Gatto, a Napa-based designer focusing on the wine, beer, and spirits industry, and his wife Raquel decided to open their own studio they reached out to me to help them refine their brand strategy and design their identity.

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With its feet planted firmly in the now the identity gives a nod or two to the Gatto family’s roaring California past.

With its feet planted firmly in the now the identity gives a nod or two to the Gatto family’s roaring California past.

Tim’s granddad was the proud owner of the notorious “It” Club in El Cerrito, CA, near Oakland. It served as the main inspiration for the new brand.

Tim’s granddad was the proud owner of the notorious “It” Club in El Cerrito, CA, near Oakland. It served as the main inspiration for the new brand.

Tim and Raquel aim to keep the spirit of "It" alive through their design work.

Tim and Raquel aim to keep the spirit of "It" alive through their design work.

See their fantastic packaging work on their website.