My design journey began in my family's small photography studio near Nashville, Tennessee, where I was introduced to the power of visual storytelling and developed a passion for creative services.

From an early age, I witnessed the impact of exceptional service and attention to detail on a client's experience. Observing my parents’ work on a large wedding project was truly inspiring. Starting with the initial meeting and learning about the client's vision for one of the most important days in their life, to the coordination and execution of the event, to the meticulous preparation, editing, presentation, and printing of their dreams to cherish for a lifetime. I strive to bring that same level of service to all that I do.

My career path can be traced by my intuitive drive and curiosity as a way to learn and grow as a human. My love of pop culture, music, and art drew me to graphic design with the dream of one-day designing album covers for bands (which I now do for my own music).

Even though I didn't pursue photography like my parents, my design journey eventually brought me back to it. One of my proudest achievements was publishing a photo book with The Bitter Southerner, showcasing my family's extensive photographic legacy.

While right now, this is about me, the work is always a team effort. Though I’ve worn many hats before, collaboration is where I shine. My best work is the direct result of the unselfish effort of teamwork.

And, yes, it’s Joseph, not Joe.