My design journey began in my family's small photography studio near Nashville, Tennessee, where I was introduced to the power of visual storytelling and developed a passion for creative services. This foundation shaped my approach to design: authentic storytelling, meticulous craft, and human-centered solutions.

From an early age, I witnessed the impact of exceptional service and attention to detail. Observing my parents' wedding photography business taught me that great design is about more than aesthetics - it's about understanding people, managing complexities, and delivering meaningful experiences.

Over two decades, I've honed a systematic approach that combines strategic thinking with creative exploration. From developing human-centered solutions at IDEO and leading brand initiatives at Atlassian, to crafting digital brand experiences at Offset, I focus on creating work that scales while maintaining its soul. My methodology emphasizes:

• Building bridges between business goals and user needs

• Crafting systematic solutions that can grow and adapt

• Leading with empathy in both design and team collaboration

• Finding fresh perspectives through cross-disciplinary thinking

My career path has been guided by intuitive drive and perpetual curiosity. My love of pop culture, music, and art drew me to graphic design with the dream of designing album covers (which I now do for my own music). This diverse creative background helps me bring unexpected insights to every project.

One of my proudest achievements was publishing a photo book with The Bitter Southerner, showcasing my family's photographic legacy. This project brought me full circle, connecting my roots in visual storytelling with my evolution as a design leader.

Though my expertise spans brand systems, creative leadership, and digital storytelling, I believe the best work happens through collaboration. My role is to create conditions where diverse perspectives thrive and teams can do their best work.

And, yes, it's Joseph, not Joe.