Designing Insights: Crafting Nike’s C-Suite Playbook with a Vinyl-Inspired Twist. IDEO project playbooks represent the culmination of extensive design thinking, research, and strategy, neatly packaged to unveil key findings, insights, and results. This specific project artifact was intended for the Nike C-suite and board members. My role as the lead communication designer involved complete responsibility for the concept, design, and production. The packaging was inspired by vinyl record box sets.